Media mergers and acquisitions (M&A) have been, and continue to be, a salient feature of Nordic media markets. What once was a very fragmented and diverse industry is today consolidated to such a degree that many fear for the effects on pluralism. Internet is today the turbo charger of this process. Media operate on a commercial market and have to survive on its terms. On the other hand, as purveyors of information and ideas, they are different from manufac¬tured goods and services. The book springs out of this duality. The book presents research of Nordic scholars who gathered at Kalmar University in March, 2008 to discuss consolidation, mergers and acquisitions in the music, newspaper and television industries. Cases from Finland, Norway, Germany and Sweden cast light on the pros and cons of mergers and as well as regulatory per¬spectives to defend pluralism.