Football fans are often portrayed as enthusiastic, loyal, critical and sometimes violent. But what is it about football that appeals to them? How do the media – newspaper, radio, TV, blogs and web forums – accommodate the needs of fans, and what connections – if any – is there between the imagined community of football fans and the broader society? These are the questions explored by 20 well-known and merited researchers from 8 countries in this anthology about the mediation of football fandom. We Love To Hate Each Other should be useful to scholars and students who are engaged in sports journalism and popular culture in both the old and new media.