African Media, African Children is the title of the tenth Yearbook of the International Clearinghouse on Children, Youth and Media. Over the years, we have focused attention on a wide range of topics, but this is the first Yearbook with a geographical focus, and a vast continent at that. A focus on Africa seems both timely and important. When issues about children and media are discussed, all too often the frame of reference is the media culture of the Western world. There is an urgent need for the agenda to become open to non-Western thoughts and intercultural approaches to a much higher degree than is the case at present. The essays in this volume reflect a wide-range of issues and concerns related to children’s media culture in Africa. For example, several address the role of entertainment television in Addis Abba, Ghana, South Africa, Kenya, and Zambia and in the lives of Muslim children. Other essays introduce us to children-centered media from Ghana, South Africa, and Zimbabwe, and the innovative programs of PLAN-International. In addition to entertainment media and children-centered media, media education and digital media literacy are also discussed.