Iceland's presidency programme Vigour – Vitality emphasises utilising and promoting the opportunities inherent in the resources, natural environment, expertise and human resources of the Nordic countries. During the presidency year, three projects will be in the spotlight: the Nordic Bioeconomy, Nordic Playlist and Nordic Welfare Watch. Iceland emphasises increasing sustainability in all areas of activity. Efforts will be made to increase environmental consciousness and reduce negative impact on the environment, support and boost the development of environmentally friendly methods of production and encourage innovation over a broad spectrum. Increasing the sustainability of the Nordic welfare systems will also be a priority, to enable them to ensure the welfare of citizens in the future. In addition, special emphasis will be placed on the importance of the creative sector, using digital technology to promote and distribute Nordic culture to an increasing extent.