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The Other Stance: Conflicting Professional Self-Images and Perceptions of the Other Profession among Finnish PR Professionals and Journalists
2014 (Engelska)Ingår i: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 35, nr 2, s. 105-121Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Public relations (PR) professionals and journalists act as builders of societies’ communica-tion atmospheres, and their inter-relationships are of importance. The aim of the present study is to describe and compare PR professionals’ and journalists’ professional self-images and perceptions of the other group’s profession in Finland. The study is part of the ProfCom project and makes use of the project’s Finnish quantitative questionnaire data. The results indicate clear perception differences. PR professionals identify themselves with bond- and trust-building objectives, whereas journalists perceive marketing and financial goals as the main objectives of PR professionals. Journalists identify themselves with information sharing, criticism and service roles, whereas PR professionals perceive opinion sharing, advising and informing about scandals as the main objectives of journalists. In addition, the study indicates a need for further research on the underlying reasons for conflicting perceptions and the effects of the developing Internet communication arena on relation-ships between professionals.

Ort, förlag, år, upplaga, sidor
Göteborg, 2014. Vol. 35, nr 2, s. 105-121
Nyckelord [en]
PR professionals, journalists, professional self-image, role, image, perception
Nationell ämneskategori
Samhällsvetenskap
Forskningsämne
Media; Journalistik
Identifikatorer
URN: urn:nbn:se:norden:org:diva-3917Lokalt ID: http://nordicom.gu.se/sv/publikationer/nordicom-review/nordicom-review-35-2-2014OAI: oai:DiVA.org:norden-3917DiVA, id: diva2:813258
Tillgänglig från: 2015-05-22 Skapad: 2015-05-22 Senast uppdaterad: 2017-12-04

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