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Nudging and pro-environmental behaviour
COWI A/S.
COWI A/S.
COWI A/S.
University of Gothenburg.
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2017 (English)Book (Other academic)
Abstract [en]

This study explores how nudging instruments are used to encourage environmentally friendly behavior within energy consumption, waste management and resource efficiency. The study results provide very interesting examples of nudging resulting in reduced energy consumption in households due to providing real-time information, peer comparison and the use of green defaults, as well as increased and improved quality of waste sorting and reduction of food waste through changes in the physical environment. The study also presents the results of a field experiment examining how nudges can encourage consumers in a super market to choose to donate the deposit refunded from reverse-vending machines for beverage containers to an environment friendly cause. Overall, the findings of this study provide a strong case for using nudging instruments to promote more environmentally friendly behavior.

Place, publisher, year, edition, pages
Copenhagen: Nordisk Ministerråd, 2017. , 66 p.
Series
TemaNord, ISSN 0908-6692 ; 2016:553
National Category
Environmental Management
Research subject
Environment; Sustainable development; Green growth
Identifiers
URN: urn:nbn:se:norden:org:diva-4710DOI: 10.6027/TN2016-553ISBN: 978-92-893-4754-9 (print)ISBN: 978-92-893-4755-6 (print)ISBN: 978-92-893-4756-3 (print)OAI: oai:DiVA.org:norden-4710DiVA: diva2:1065958
Available from: 2017-01-17 Created: 2017-01-17 Last updated: 2017-01-18

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Environmental Management

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf