This chapter examines the ultra-niche and peripheral appearance of Danish television drama in new markets such as Brazil through three interrelated discussions supported by empirical material produced from interactions with buyers and cultural intermediaries based in Rio de Janeiro and Sao Paolo. The first discussion focuses on buyers’ motivations for new content. The second discussion considers the perceptions of Danish drama series among regular viewers. The third discussion focuses on bloggers as important cultural intermediaries who view and circulate information about Danish television drama to promote different forms of conversations; for example, critiquing socio-economic challenges rife in contemporary Brazil or spreading their own socio-cultural or political interests to like-minded individuals intricately connected through online networks. The chapter ends with a consideration of how the achievements of the periphery include diverse forms of appropriation by buyers operating in competitive media environments and by viewers and bloggers interacting on new social media platforms.