This chapter discusses inequality from the perspective of media use. It analyses patterns of news consumption and willingness to pay for news in three comparatively well-off countries – the small Nordic welfare states of Finland, Denmark and Norway. The chapter reveals significant dissimilarities between these case countries, which we need to understand in relation to the countries’ wider media systems as well as historically. By zooming in on news consumption in Denmark, Finland and Norway, we also gain a better understanding of how subtle inequalities play out within these societies. News that is free to users matters as a resource for the citizenship of specific social groups. The implication is that regulatory schemes need to be developed that facilitate quality news provision through channels that are free at the point of use.