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Chapter 8. Commercial influence in newsrooms: Comparing strategies to resist pressure from owners and advertisers
Department of Communication Studies, University of Salzburg, Austria.
Communication and Society Research Centre (CECS), University of Minho, Portugal.
Media and Communication Studies, University of Helsinki, Finland, and Arcada University of Applied Sciences, Helsinki, Finland.
Department of Communication Studies, University of Salzburg, Austria.
Responsible organisation
2022 (English)In: Success and failure in news media performance: Comparative analysis in the Media for Democracy Monitor 2021 / [ed] Trappel, J., & Tomaz, T., Gothenburg: Nordicom, University of Gothenburg , 2022, p. 165-186Chapter in book (Other academic)
Abstract [en]

The news industry in most democratic countries faces increasing commercial pressure. According to critical normative theories, this brings the risk of owners and advertisers influencing coverage and undermining the independence of the editorial staff, and thus the contribution of news media to democracy. In order to reduce commercial influence in newsrooms, several measures have been developed, both through theoretical analysis and journalistic practice. This chapter discusses two of them: the separation of the newsroom from ownership, management, and the sales department; and the diversity of revenue streams to ensure independence from single advertisers or sponsors. We assess to what extent these structural factors are upheld in leading news media across the 18 countries of the 2021 Media for Democracy Monitor (MDM). Our analysis shows that internal separation is still a reality in most news media, but economic pressure makes boundaries more porous. Some media reduced their dependence on single advertisers, but most outlets have become more susceptible to commercial interests as the advertising-based business model is proving to be less efficient.

Place, publisher, year, edition, pages
Gothenburg: Nordicom, University of Gothenburg , 2022. p. 165-186
Keywords [en]
news media, newsroom, commercialisation, media ownership, ad-based business model
National Category
Media Studies
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-12334DOI: 10.48335/9789188855589-8OAI: oai:DiVA.org:norden-12334DiVA, id: diva2:1641184
Available from: 2022-03-01 Created: 2022-03-01 Last updated: 2022-03-01Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
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  • en-US
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