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Chapter 7. Communicating Covid-19 on social media: Analysing the use of Twitter and Instagram by Nordic health authorities and prime ministers
Political Science with Media and Communication, Åbo Akademi University, Finland.
Political Science with Media and Communication, Åbo Akademi University, Finland .
Department of Political Science and Law, Swedish Defence University, Sweden.
Department of Leadership and Command & Control, Swedish Defence University, Sweden.
Responsible organisation
2023 (English)In: Communicating a pandemic: Crisis management and Covid-19 in the Nordic countries / [ed] B. Johansson, Ø. Ihlen, J. Lindholm, & M. Blach-Ørsten, Nordicom, University of Gothenburg , 2023, p. 149-172Chapter in book (Refereed)
Abstract [en]

This chapter analyses how Nordic health authorities and prime ministers used social media during the first wave of the Covid-19 pandemic. The research questions address the extent to which they interacted with other actors on social media and what communication objectives they pursued in messages to the public. The data consists of health authorities’ Twitter communication and prime ministers’ Instagram posts. The results show that both the health authorities and prime ministers primarily interacted internally with domestic governmental and administrative actors. Still, they pursued different communication objectives. Whereas the health authorities mainly instructed the public on how to act, the prime ministers provided support and appealed for solidarity. National differences are observed. The Danish case stands out, as both the national health authority and the prime minister clearly focused on communicating support to the public.

Place, publisher, year, edition, pages
Nordicom, University of Gothenburg , 2023. p. 149-172
Keywords [en]
crisis communication, social media, health authorities, political leaders, communicating Covid-19
National Category
Communication Studies Media Studies
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-12705DOI: 10.48335/9789188855688-7OAI: oai:DiVA.org:norden-12705DiVA, id: diva2:1722292
Available from: 2023-01-08 Created: 2022-12-28 Last updated: 2023-01-10

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
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  • Other style
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Language
  • de-DE
  • en-GB
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  • Other locale
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Output format
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