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Chapter 4. Creating serialised live action drama for children: Talent development, affordable volume fiction, and portable brand characters at DR
Department of Communication, University of Copenhagen, Denmark.ORCID iD: 0000-0003-3270-2595
Responsible organisation
2023 (English)In: Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era / [ed] P.M Jensen, E. N. Redvall, & C.L Christensen, Nordicom, University of Gothenburg , 2023, p. 61-78Chapter in book (Refereed)
Abstract [en]

This chapter investigates the production strategies of the Danish Broadcasting Corporation (DR) when making live action fiction for its children’s channel and brand DR Ramasjang, targeting pre-schoolers. Based on a case study of the serial Oda Omvendt [Oda Upside Down], the chapter begins by discussing the reasons behind DR’s decision to produce more national live action fiction for the youngest audience members. Following this, the case study of Oda Upside Down demonstrates how the commissioning, writing, and production of the series can be regarded as the result of clear institutional strategies for working with talent development, with notions of affordable volume fiction, and with portable brand characters.

Place, publisher, year, edition, pages
Nordicom, University of Gothenburg , 2023. p. 61-78
Keywords [en]
serial fiction for children, DR Ramasjang, talent development, affordable volume fiction, portable brand characters, Oda omvendt, Oda Upside Down
National Category
Media Studies
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-12917DOI: 10.48335/9789188855817-4ISBN: 978-91-88855-80-0 (print)ISBN: 978-91-88855-81-7 (electronic)OAI: oai:DiVA.org:norden-12917DiVA, id: diva2:1806879
Note

The chapter is a publication coming out of the research project “Reaching Young Audiences: Serial Fiction and Cross-Media Storyworlds for Children and Young Audiences,” funded by Independ-ent Research Fund Denmark and based at the University of Copenhagen, 2019-2024 (grant no. 9037-00145B) (RYA, 2022).

Available from: 2023-10-25 Created: 2023-10-24 Last updated: 2023-10-24

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CiteExportLink to record
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Cite
Citation style
  • apa
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More styles
Language
  • de-DE
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  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
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