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Chapter 7. SVT Barn online and In Love: Searching for identity in a world of smartphones and digital interaction
Faculty of Engineering, Lund University, Sweden.
Responsible organisation
2023 (English)In: Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era / [ed] P.M Jensen, E.N. Redvall, & C.L Christensen, Nordicom, University of Gothenburg , 2023, p. 119-138Chapter in book (Refereed)
Abstract [en]

This chapter uses the short-form tween drama Kär [In Love] as a case study to explore SVT Barn’s digital transformation. The data stem from interviews with SVT creatives and executives involved in the production – from commissioning to writing and directing the series. Specifically, the chapter analyses how online-first and mobile-first strategies are implemented in the public service media (PSM) attempt to attract young viewers in competition with YouTube, subscription video-on-demand services, gaming, and social media. SVT Barn’s search for a new identity in the digital media environment mirrors the identity search of the tween characters and viewers of In Love themselves, in a world of smartphones and digitally mediated interaction. The analysis concludes that an increased focus on interaction between producers and young audiences could result in a clearer, up-to-date PSM identity and an improved intergenerational dialogue.

Place, publisher, year, edition, pages
Nordicom, University of Gothenburg , 2023. p. 119-138
Keywords [en]
public service television, digitalisation, datafication, online youth fiction, smartphone culture, tweens, identity, interaction
National Category
Media Studies
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-12920DOI: 10.48335/9789188855817-7ISBN: 978-91-88855-80-0 (print)ISBN: 978-91-88855-81-7 (electronic)OAI: oai:DiVA.org:norden-12920DiVA, id: diva2:1806888
Available from: 2023-10-25 Created: 2023-10-24 Last updated: 2023-10-24

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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