The purpose of the analysis is to study the implications it can have for a company to acquire the Swan License. The analysis takes a broad focus and investigates the following three themes:

•The motivation for companies to acquire the Swan Label.

•The implementation of the Swan Label.

•The impact of acquiring the Swan Label.

The project aims at doing this by performing company visits to 16 companies from the five Nordic countries representing different company sizes and sectors. The project is commissioned by the Swan group under the Working Group for Sustainable Consumption and Production group (HKP gruppen) of the Nordic Council of Ministers. The analysis is conducted by DAMVAD with expert assistance from Åke Thidell, Lund University.