Natural and cultural heritage represent key assets that deliver different kind of benefits to citizens in the Nordic countries. This report illustrates the economic values at stake and discusses the important and inevitable key trade-offs facing decision-makers charged with managing these assests. The report has three goals: to briefly describe existing conservation measures in the Nordic countries, to illustrate the type and magnitude of economic values generated by these measures, and to discuss key trade-offs and policy implications arising from the selection of measures, which lead to welfare impacts depending on the level of human use. The valuation studies reviewed in the report demonstrate real economic values associated with the experiences that natural and cultural heritage provides both in terms of increased welfare and regional economic impacts.