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Wacky Japan:: A new face of orientalism
2016 (English)In: Asia in Focus: A Nordic journal on Asia by early career researchers, ISSN 2446-0001, no 3, 46-54 p.Article in journal (Refereed) Published
Abstract [en]

The way that Japan has been represented in the West has been problematic, the West is considered the norm, and Japan is set aside as the Other. Since Edward Said’s (1978) Orientalism was published in the late seventies, the concept of orientalism has been used by scholars to better understand how these kinds of representations work. In the case of Japan, academics have tended to agree that there are two models of orientalism: traditional orientalism and techno-orientalism. This paper claims that in the twentyfirst century, these two models are still applicable but that there is a new framework through which Japan is perceived, most notably in popular culture and the media. The West increasingly judges Japan and its people as weird and this phenomenon can be understood with a third model: wacky orientalism. By using this framework of Japan as bizarre, the West confirms what is normal.

Place, publisher, year, edition, pages
Copenhagen: Nordic Institute of Asian Studies, 2016. no 3, 46-54 p.
Keyword [en]
Orientalism; popular culture; techno-orientalism; traditional orientalism; wacky Japan
National Category
Humanities and the Arts Social Sciences
Identifiers
URN: urn:nbn:se:norden:org:diva-4514OAI: oai:DiVA.org:norden-4514DiVA: diva2:1120025
Available from: 2017-07-05 Created: 2017-07-05 Last updated: 2017-07-05

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Asia in Focus: A Nordic journal on Asia by early career researchers
Humanities and the ArtsSocial Sciences

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