During the Danish presidency of the Nordic Council of Ministers in 2015, a Nordic working group developed a concept for joint Nordic cultural initiatives outside the Nordic region. The concept was approved by the Nordic ministers for culture in 2015, and was tested in conjunction with the Nordic Matters event in London in 2017. On the basis of the experiences of using the concept with Nordic Matters, the concept was revised by the Nordic ministers for culture on 31 October 2018.