Flavour additives in tobacco, e-cigarettes and smokeless tobacco are appealing to young people and non-established smokers. Flavour additives are, for example, a leading cause of young people starting to use e-cigarettes.

Young people also have a perception that e-cigarettes with the flavour of fruit, for example, are less harmful to health than e-cigarettes with the flavour of tobacco. Restrictions and regulations on flavour additives in e-cigarettes and e-liquids are therefore highly likely to have an impact on the use of these products by young people.

Our latest report,The significance of flavour additives in the use of moist snuff and e-cigarettes – with a focus on young people and the Nordic region, is based on some of the research that is available in the field.