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Fremtidens fiskedisk - Et åpent innovasjonsprosjekt mellom sentrale Nordiske aktører innenfor sjømat og dagligvarehandelen
Lerøy Seafood Group ASA.
Responsible organisation
2014 (Norwegian)Report (Other (popular science, discussion, etc.))
Abstract [en]

The project has led to increased turnover in all the involved stores. The highest change came in the store that was willing to adapt to the complete new concept for the fish counter. The retail chains have been involved in the development process from day one. We have been working according to the principles of open innovation – and it has opened many eyes for new ways to cooperate.

We have presented and tested a new concept for the future fish counter based on inputs from the understanding phase and the open innovation process. The counter, the communication and the products are all developed to meet revealed consumer preferences and trends as well as the business models of the retailers and suppliers.

Place, publisher, year, edition, pages
Oslo, 2014. , p. 48
Keywords [en]
Seafood, consumers, open innovation process, innovation, expertise, fish counter, value chain, turnover
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:norden:org:diva-5524ISBN: 978-82-8277-068-2 (print)ISBN: 978-82-8277-067-5 (electronic)OAI: oai:DiVA.org:norden-5524DiVA, id: diva2:1296527
Available from: 2016-01-14 Created: 2019-03-15

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Fremtidens-Fiskedisk-Innovasjonsprosjekt(1142 kB)19 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf