Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Digital Toolbox: Innovation for Nordic Tourism SMEs
Novadis/Nordland Research Institute .
ETOUR (European Tourism Research Institute), Mid Sweden University .
Responsible organisation
2014 (English)Report (Other (popular science, discussion, etc.))
Abstract [en]

This project consisted of 6 Nordic partners (collaborations between academic institutions and business clusters from the Nordic countries), and focused on identifying and developing ICT tools for innovation in Nordic tourism small businesses and destinations.

Meeting the practical needs of tourism businesses in the Nordic countries when adopting and employing ICT in their operations has been the focus of the study. Taking into account the structure and challenges of the tourism industry in the Nordic region, the different case studies in this report represents different approaches to efficient use of ICT, offering a toolbox consisting of suggestions on how to take advantage of ICT for market communication, customer knowledge, service design and innovation.

The seven tools in the digital toolbox developed, are a mobile app, a service design toolkit, a customer knowledge tool, a website analysis toolkit, a user generated content sentiment analysis tool, a methodology for open innovation and a digital marketing tool.

Place, publisher, year, edition, pages
Oslo, 2014. , p. 150
Keywords [en]
ICT, Toolbox, SME, Tourism, Customer knowledge, Market communication, Service design, Service based innovation
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:norden:org:diva-5561ISBN: 978-82-8277-062-0 (print)ISBN: 978-82-8277-061-3 (electronic)OAI: oai:DiVA.org:norden-5561DiVA, id: diva2:1301977
Available from: 2019-04-03 Created: 2019-04-03 Last updated: 2019-04-03

Open Access in DiVA

Digital-Toolbox-Innovation-for-Nordic-Tourism-SMEs(6067 kB)241 downloads
File information
File name FULLTEXT01.pdfFile size 6067 kBChecksum SHA-512
6abf17611ee71fc22173d7ca6e8285443b7b46aefae6b89a7758032d5b5f30153c11fb9b809271b0d13dd7c4d0c85833d9de86eacf1d6d7e89f0e648828c1646
Type fulltextMimetype application/pdf

Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 241 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 155 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf