The chapter, "Gender in economic journalism: Impeccably accurate or smoke and mirrors?", by Sarah Macharia, examines the relationship between the gender gaps in economic and business news content and the gender gaps in the lived economic experience. The analyses suggest that women are marginalised as subjects and sources in economic news content across the globe, that there is some association between the variations and women’s economic rights and freedoms but largely, there are patterns of a disconnect between media content and women’s equal participation in economic life. The analysis confirms that gender inequality is much more acute in the news media than in the version of reality presented in institutional data. Severe under-representation of women is a structural feature of business and economic journalism worldwide. Business and economic news journalism calls for high journalistic standards in view of the personal, immediate relevance of the topics to ordinary people for everyday decision-making on issues such as jobs, medical costs, housing, food, and wages. Rather than the impeccable accuracy and impartiality prescribed for this genre of news journalism what appears instead is a relative erasure, undervaluing and trivialising of women.