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Small Among Giants: Television Broadcasting in Smaller Countries
Responsible organisation
2011 (English)Collection (editor) (Other academic)
Abstract [en]

Big countries and major markets are often proposed as models for TV broadcasting everywhere. This is evident in the development of European media policies and strategic renewal. It is taken for granted that such offer suitable and desirable models for smaller countries. This book questions that assumption on the basis of empirical research. Does a media market in a country with a few million people and far less GDP have the same opportunities as countries with many times the population or wealth? Does the same logic apply in all cases? The need for clarification is urgent given contemporary trends in ex ante regulation, and aggressive media lobbying that rests on an untested belief that one-size-fits-all. The research and analyses presented in this book confronts the presumption, concluding that in crucial respects one-size policies do not fit all countries anymore than one-size strategies fit all companies. There are important differences in size-related factors that establish limits in how TV broadcasting can be organised and operated. The book will reward close attention by policymakers and strategic managers alike, and makes a timely contribution to scholarship on the topic.

Place, publisher, year, edition, pages
Gothenburg: Nordicom, University of Gothenburg , 2011. , p. 231
National Category
Media and Communications
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-10042Libris ID: 12130018ISBN: 978-91-86523-16-9 OAI: oai:DiVA.org:norden-10042DiVA, id: diva2:1534749
Available from: 2021-03-05 Created: 2021-03-05Bibliographically approved

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Lowe, Gregory Ferrell
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf