This chapter reviews a range of the organisational structures necessary to deliver datafied, fully nuanced content to audiences. These structures can be found in high technology clusters worldwide, and with them, the delivery of digital content to a mass, group, or individual to suit personal preferences is possible via a wide range of platforms. Such fluidity of delivery is likely to increase the universal appeal of public service media (PSM) content and thereby raise the potential for a well-informed national (and international) citizenry. The Canadian Broadcasting Corporation’s response to the increasing datafication of media by significant commercial firms, such as Netflix and Amazon Prime, was to adopt a mobile-first policy in its Hamilton newsroom, a neighbouring urban community to Toronto. Although the transition was found to be highly disruptive for producers and publics alike, local audiences substantially increased, including younger audiences.