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“Othering the Self and same-ing the Other”: Australians watching Nordic Noir
Department of Media Studies and Journalism, Aarhus University, Denmark.ORCID iD: 0000-0002-9615-8317
Digital Media Research Centre, Queensland University of Technology; C3P Research Centre for Creative Critical Practice, University of Wollongong, Australia.ORCID iD: 0000-0003-3755-9070
Responsible organisation
2020 (English)In: The Global Audiences of Danish Television Drama / [ed] Jensen, Pia Majbritt, & Ushma Chauhan Jacobsen, Gothenburg: Nordicom, University of Gothenburg , 2020, p. 21-37Chapter in book (Other academic)
Abstract [en]

In this chapter we explore the international response to Danish television drama. Some of our study respondents perceived a lifeworld and society in Danish series closer to their own than they recognised in their domestic series, of which they were highly critical. We understand this as a dialectic process of “othering the Self and same-ing the Other”. Though present to varying degrees in other countries, this process was particularly salient in Australia, where Danish series have enjoyed relatively impressive ratings on the Special Broadcasting Service over the past 15 years. We explain the dialectic process through a combination of factors, including the “hyper realism” of the aesthetics and character performances in the Danish series; the fairly limited knowledge that Australian audiences have of Denmark; Denmark’s reputation as a progressive society worth aspiring to; and the so-called “cultural cringe” that viewers instinctively feel towards products from their own culture.

Place, publisher, year, edition, pages
Gothenburg: Nordicom, University of Gothenburg , 2020. p. 21-37
Keywords [en]
transnational television, Nordic Noir, Danish TV, international television market, international television audiences, media policy and practice
National Category
Media and Communications
Research subject
Media; Film and TV
Identifiers
URN: urn:nbn:se:norden:org:diva-11805Libris ID: w7dx3bbst6tbsx1bISBN: 978-91-88855-21-3 ISBN: 978-91-88855-22-0 OAI: oai:DiVA.org:norden-11805DiVA, id: diva2:1535682
Note
This work was supported by the following funding bodies: Danmarks Frie Forskningsråd (Independent Research Fund Denmark) [grant number DFF-4001- 00298]. Aarhus Universitets Forskningsfond (Aarhus University Research Fund) [grant numbers AUFFF-2018-4-8 and AUFF-F-2013-FLS-1-23]. Carlsbergfondet (Carlsberg Foundation) [grant number CF15-0168]. Go to the full book to find a version of this chapter tagged for accessibility.Available from: 2021-03-09 Created: 2021-03-09 Last updated: 2025-06-12Bibliographically approved

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