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Brazilian encounters: Buyers and bloggers appropriating content
Department of English, Aarhus University, Denmark.ORCID iD: 0000-0003-4862-4931
Department of Art and Communication, Federal University of São Carlos, Brazil.ORCID iD: 0000-0001-6746-1408
Responsible organisation
2020 (English)In: The Global Audiences of Danish Television Drama / [ed] Jensen, Pia Majbritt, & Ushma Chauhan Jacobsen, Gothenburg: Nordicom, University of Gothenburg , 2020, p. 57-74Chapter in book (Other academic)
Abstract [en]

This chapter examines the ultra-niche and peripheral appearance of Danish television drama in new markets such as Brazil through three interrelated discussions supported by empirical material produced from interactions with buyers and cultural intermediaries based in Rio de Janeiro and Sao Paolo. The first discussion focuses on buyers’ motivations for new content. The second discussion considers the perceptions of Danish drama series among regular viewers. The third discussion focuses on bloggers as important cultural intermediaries who view and circulate information about Danish television drama to promote different forms of conversations; for example, critiquing socio-economic challenges rife in contemporary Brazil or spreading their own socio-cultural or political interests to like-minded individuals intricately connected through online networks. The chapter ends with a consideration of how the achievements of the periphery include diverse forms of appropriation by buyers operating in competitive media environments and by viewers and bloggers interacting on new social media platforms.

Place, publisher, year, edition, pages
Gothenburg: Nordicom, University of Gothenburg , 2020. p. 57-74
Keywords [en]
Danish TV drama, Nordic Noir, cultural intermediaries, Brazil, global television
National Category
Media and Communications
Research subject
Media; Film and TV
Identifiers
URN: urn:nbn:se:norden:org:diva-11807Libris ID: w7dx3bbst6tbsx1bISBN: 978-91-88855-21-3 ISBN: 978-91-88855-22-0 OAI: oai:DiVA.org:norden-11807DiVA, id: diva2:1535684
Note
This work was supported by the following funding bodies: Danmarks Frie Forskningsråd (Independent Research Fund Denmark) [grant number DFF-4001- 00298]. Aarhus Universitets Forskningsfond (Aarhus University Research Fund) [grant numbers AUFFF-2018-4-8 and AUFF-F-2013-FLS-1-23]. Go to the full book to find a version of this chapter tagged for accessibility.Available from: 2021-03-09 Created: 2021-03-09Bibliographically approved

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