This chapter examines some normative regulatory aspects of furthering equality in the media. From the perspective of legal regulation, equality is a normative concept that is dependent on many social and economic factors. Legal regulation alone may achieve only limited results in this area. This chapter focuses on various aspects of pluralism and diversity as factors that have the potential to advance equality in the media. To approximate this ideal, the efforts of all actors in society are needed, including the users themselves,1 journalists, state regulators and international policy makers. A new set of actors emerged in the era of Web 2.0 media: platform providers as facilitators and gatekeepers of spontaneous citizen communication. Equality in publishing and accessing information online raises issues regarding the rights and responsibilities of gatekeepers. The roles and responsibilities of these actors have not been crystallized yet.