Gender inequalities have been at the core of debates and studies about media and communication for a long time. The media – as meaning-making institutions, and as an important economic sector – have been recognized as both a hindrance to advancements in gender equality across societies, and a possible solution to persisting stereotypes and discrimination. In this chapter we build on a consolidated body of knowledge and map out current international initiatives aimed at mainstreaming gender in and through the media; but we also argue that new lenses and approaches are needed to understand current transformations, mostly due to digital developments and globalization processes. We do so by addressing questions concerning the impact and implications of digital technologies in relation to working conditions in the news media, and by discussing the potential for change that may derive from gender-aware media policies and regulatory mechanisms in a multi-actor and multi-level environment.