Focusing on industry responses and structures, this chapter looks at how inequalities occur in the provision of screen content for children. Part one, drawing on McQuail’s (in this volume) discussion of the different strands within media equality research (consolidated ownership; media flows; representation), asks where and how inequalities have arisen in children’s screen content in Europe, and what the implications are. The second part considers what type of interventions, either positive or negative, have been used to tackle apparent inequalities in provision, and with what effect in terms of benefits (that may not always be easy to specify or quantify). In light of the shift from national policy landscapes that have concentrated on children’s broadcast television to other children’s screen content, distributed on-demand and online, the chapter concludes with thoughts about what type of policy is needed to address inequalities in the provision of screen content in an age of digital communication.