This chapter hypothesises that there is a trend of centralisation in government communication – a move upwards in the political executive towards central coordination and control. We test this argument empirically through an inventory of elite interview evidence and a four-country comparison including two case studies – Finland and Sweden – as well as two case illustrations – Lithuania and Poland. Based on, altogether, over 80 interviews with political journalists and political/media advisors or press secretaries in the four countries, the chapter analyses how government communication is structured. The cases of Finland and Sweden offer support for the centralisation hypothesis while those of Lithuania and Poland point out its limitations. We thus conclude that the extent to which government communication is centralised varies across contexts and that the variation is patterned.