Technological development has led to the emergence of newer media channels, and traditional media logic has been amplified with network and social media logic. These changes have influenced political communication, not the least by producing a shift from top-down communication patterns toward horizontal and interactive ones. This chapter looks at models of government communication on Facebook and Twitter in Finland, Poland, and Sweden. The results show that ministers in the three countries of the study use Facebook and Twitter differently, but that some general trends are similar across national contexts. The public pages of Facebook serve as top-down channels for personal branding and bypassing conventional media, while Twitter provides informational exchange with professional elites. In general, the model of government communication combines features of traditional and new media practices and follows a mixed logic: media logic and network/social media logics. According to the results, press secretaries and press assistants could play the role of gatekeeper in this communication.