Scholarly literature has focused on sexualization of girls through fashion and advertising that has resulted in stereotypes, low self-esteem, poor body image and vulnerability. New Media and social networking sites like Facebook, Instagram and Snapchat among others have become a platform for girls to post their photographs and call for comments on their beauty, clothes and presentation. This article through a content analysis discusses people’s comments on a few Instagram pictures of a young 10-yearold model Kristina Pimenova, described as the most beautiful girl in the world. Results over a period of one year found that most of the remarks emphasize a sexual meaning, physical attractiveness, love and intimacy. Besides, the highly commented categories raise low self-esteem and jealously among kids and confirm the negative effects of sexualization of children. A few also mention the dangers of the exposure to these social networking sites, such as intrusion of privacy and pedophiles.