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Representations of gender on social media among Brazilian young people: Between reinforcing and challenging the stereotypes
Institute of Sociology, Romanian Academy; Regional Center for Studies on the Development of the Information Society (Cetic.br), Brazil..ORCID iD: 0000-0002-0034-3463
Regional Center for Studies on the Development of the Information Society (Cetic.br), Brazil.
Brazilian Center for Analysis and Planning (CEBRAP).
Responsible organisation
2017 (English)In: Beyond the Stereotypes?: Images of Boys and Girls, and their Consequences, Yearbook 2017 / [ed] Lemish, Dafna, & Maya Götz, Gothenburg: Nordicom, University of Gothenburg , 2017, p. 163-172Chapter in book (Other academic)
Abstract [en]

In this article we explore young Brazilians’ reinforcement of gender-stereotypical and gender non-conforming expressions on social media, to see how Brazilian teenagers reproduce or contest the hyper-sexualized, heteronormative discourses around femininity and masculinity. Three models inspired the theoretical frameworks, namely the Butlerian discoursive subjectivity and performativity, Karen Barad’s model of posthuman materialism and the concept of intra-action of non-human agents, and Sonia Livingstone’s concept of social media literacy. The sample consists of 12 focus groups (60 respondents, 11 to 17 years old) conducted in metropolitan area of São Paulo in September 2016. Overall, our study showed a reinforcement of the heterosexual matrix, with some notable exceptions of contestation from both boys and girls. Our article offers a contribution to the research on young people and social media in South America through taking into account both local contexts and dominant discourses around gender and sexuality.

Place, publisher, year, edition, pages
Gothenburg: Nordicom, University of Gothenburg , 2017. p. 163-172
National Category
Media and Communications Gender Studies
Research subject
Media; Children and young people; Gender equality
Identifiers
URN: urn:nbn:se:norden:org:diva-12004Libris ID: 22057913ISBN: 978-91-87957-76-5 ISBN: 978-91-87957-77-2 OAI: oai:DiVA.org:norden-12004DiVA, id: diva2:1535884
Available from: 2021-03-09 Created: 2021-03-09 Last updated: 2025-01-31Bibliographically approved

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