The contributions in this book shed light on the complexity of surveillance in a digital age and problematise power relations between the many actors involved in the development and performance of surveillance culture. More and more actors and practices play an increasing role in our contemporary digitalised society, and the chapters show how people negotiate surveillance in their use of digital media, often knowingly leaving digital footprints, and sometimes trying to avoid surveillance. The digital transformation will continue in the foreseeable future. The coordination and analysis of data is viewed by many government agencies, corporations, and other actors as important tools for improving public administration, health, and economic growth. For this development to be legitimate, it is important that hard values, such as technical and legal developments, and soft values, such as ethical and cultural values, are taken into consideration.