This chapter addresses a theoretical blind-spot around the societal contribution of non-journalistic public service content, caused by the academic focus on public service media’s (PSM) role in facilitating democratic public spheres. To broaden the focus, I propose a lifeworld-based approach inspired by Habermas’s Legitimation Crisis, as well as the differentiation of the economic and political system and the communicatively structured lifeworld in The Theory of Communicative Action. This basis enables a view of content universality as the precondition for PSM’s contribution to integration, cultural reproduction, and sense-making processes in society. The ideal of PSM as a connector of lifeworld horizons is proposed to highlight their value and distinctiveness within a fragmented media market and pluralised societies. Using the example of the BBC facing the potential transformation into a subscription service, I discuss the necessity, feasibility, and practical challenges of PSM acting as connectors of lifeworld horizons.