This chapter explores how public service media (PSM) operates in the age of platformisation, especially in terms of distributing strategy. With the advent of platformisation, maintaining the public value of PSM has been quite challenging. This chapter takes Taiwan PTS+, a streaming service launched by Taiwan Public Television Service (Taiwan PTS), as its main case study. We suggest that PTS+ adopts online human-edited curating to maintain the diversity and universality of PSM. Through this type of curation, the audience can experience broadened archival programmes while being imbued with a universal value. Additionally, through one type of new collaboration with commercial subscription video-on-demand (SVoD), the maximum audience can be reached to attain universality. In other words, by combining new media distribution temporally, rather than relying on data-driven technology, PSM can properly adjust its current strategies to meet the problem of maintaining universality in an era of platformisation.
This chapter is the preliminary findings of Yu-Peng Lin’s National Science and Technology Council project, “A Study of Public Service Television in the Age of Streaming Media: An Analysis of Critical Political Economy of Communication” (No. 111-2410-H-239 -001 -).