This chapter presents results of a comprehensive research project which examined strategies with which ARD (a joint organisation of public service broadcasters in Germany) attempted to manage the challenges of digital media change related to future legitimation, journalistic offerings, and organisational change. The chapter shows that expectations concerning cross-media structures regarding product innovations are too high and that digitalisation questions the federal structure of ARD. I discuss basic strategic goals and focus on case studies that explore journalistic formats produced for social networks. A key finding is that journalists align these formats with the respective platforms used. The question arises, therefore, of how strong the influence of platformisation on journalistic work should be. ARD must enter an ethical discourse on how to guarantee and develop its values on commercial platforms. Also, there is a need for an innovation process in ARD regarding its paradigmatic orientation as a federally structured organisation in a digitalised media world.