Despite the extensive body of knowledge in innovation studies, there is a lack of literature that studies crisis-driven innovation in newsrooms. Whether the crises contribute to innovation or rather restrict it remains an under-researched topic. In this chapter, I study the factors that facilitate rapid innovation processes in news media outlets, using the news media business during the Covid-19 pandemic as a case study. Through qualitative semi-structured interviews with journalists, developers, data journalists, editors, and product managers at four Norwegian news outlets, I identify key factors that facilitate quick, crisis-driven innovations in newsrooms. I argue that there are four important factors that drive innovation in newsrooms during crisis: the need for information in the population; initiative among the news staff; existing technological expertise in the newsrooms; and collaboration among editorial developers and journalists.