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Sports Nutrition Products: A Nordic Consumer Study
Responsible organisation
2009 (English)Book (Other academic)
Abstract [en]

This report examines the Nordic consumers' behaviours and attitudes in the sports nutrition category. The methodological approach has consisted of three components, two focus groups with users of sports nutrition products in Norway, an ethnographic mini fieldwork at a gym and a 24 hour indoor run in Oslo, and a quantitative survey with 1 000 respondents from Norway, Sweden and Denmark respectively. Quantitative results indicate that people who use sports nutrition products are more active than non-users, and they tend to exercise in more social settings such as gyms or sports teams. Qualitative findings show that gender influences type of sporting activities engaged in, which again structures the level of consumption of sport nutrition products and type of products used. People use sports nutrition products for a variety of sports, however they are most commonly used in connection with weight-lifting and bicycling/spinning.

Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2009. , 134 p.
Series
TemaNord, ISSN 0908-6692 ; 2009:531
Keyword [fi]
kuluttajansuojelu, elintarvikkeet
Keyword [da]
Forbrugerbeskyttelse, Fødevarer
Keyword [is]
Neytendaréttur, Matvæli
Keyword [no]
Forbrukerbeskyttelse, Næringsmidler
Research subject
Consumer protection; Food
Identifiers
URN: urn:nbn:se:norden:org:diva-291DOI: 10.6027/TN2009-531ISBN: 978-92-893-1860-0 (print)OAI: oai:DiVA.org:norden-291DiVA: diva2:700535
Available from: 2014-03-04 Created: 2014-03-04 Last updated: 2014-07-01

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf