Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Large? Clothing sizes and size labeling
Responsible organisation
2009 (English)Other (Other (popular science, discussion, etc.))
Abstract [en]

This report examines the relationship between the clothing sizes and the size labeling given in the garments, and how the consumers experience it. The research is based on three different sources: a consumer survey, clothing size measurements in shops and in-depth interviews. The data is collected from three Nordic Countries; Finland, Norway, and Sweden. The size measurement results and the survey answers indicate that sizing systems are confusing and full of disparities. The European committee for standardization is developing a common European size code for garments, but they have experienced problems in reaching a system that indicates the sizes accurately, but still does not get too long and complicated for the consumers to understand or for the manufactures to use. A common and well-functioning size labeling system would be an advantage to many consumers, in particular to groups who find the size labeling insufficient, and for the consumers that are not able to try on clothes in the stores themselves. We also hope that a better understanding of the relationship between bodies, clothes and size labeling will be useful in future discussions, due to the growing focus on body and dieting, as well as the increased weight of the population. And finally, a diminishing number of mistake purchases will be beneficial for the environment as it decreases the disposal of textiles. The authors are Kirsi Laitala, Benedicte Hauge and Ingun Grimstad Klepp from Norwegian National Institute for Consumer Research (SIFO)

Place, publisher, year, pages
Copenhagen: Nordic Council of Ministers , 2009. , 122 p.
Series
TemaNord, ISSN 0908-6692 ; 2009:503
Keyword [fi]
kuluttajansuojelu
Keyword [da]
Forbrugerbeskyttelse
Keyword [is]
Neytendaréttur
Keyword [no]
Forbrukerbeskyttelse
Research subject
Consumer protection
Identifiers
URN: urn:nbn:se:norden:org:diva-406DOI: 10.6027/TN2009-503ISBN: 978-92-893-1806-8 (print)OAI: oai:DiVA.org:norden-406DiVA: diva2:700690
Available from: 2014-03-04 Created: 2014-03-04 Last updated: 2014-09-29

Open Access in DiVA

fulltext(2475 kB)338 downloads
File information
File name FULLTEXT01.pdfFile size 2475 kBChecksum SHA-512
999e05a90205ea64afa66fa9c8da92042ca7c0f6f4a1af6f846643a20412dab12cd4196c95c56e144af69dc10d37fa5645fe99f89ebe70ed9833780265729f14
Type fulltextMimetype application/pdf
Buy this publication >>

Other links

Publisher's full text

Search outside of DiVA

GoogleGoogle Scholar
Total: 338 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 670 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf