This report describes the activities within New Nordic Food II in 2010–2012. New Nordic Food II is a communication programme under the Nordic Council of Ministers.Read about the programme’s initiatives to bring the Nordic cuisine ideology into Nordic homes and institutions, encourage innovative product development and local food production, and design pilot projects that show how food can be used in Nordic representation and branding.New Nordic Food II focuses on strengthening children’s food culture and improving public and institutional meal experiences. It aims to reinforce Nordic gastronomy’s position as a creative industry and has joined forces with other creative industries to develop inspiring meal concepts that promote the Nordic region and its gastronomy. Nordic food products, taste, health and attractive surroundings are fundamental in all activities within New Nordic Food II.