New Nordic Cuisine has become a movement, driven by the desire for a common culinary identity and inspired by the excellence of raw materials in the Nordic countries.As this movement's profile grew, the Nordic ministers of food, agriculture and fisheries wanted to play their part, by helping to stimulate creativity and co-ordinate disparate activities towards a common goal. The Nordic Council of Ministers and the Nordic Innovation Center launched the New Nordic Food program in 2006.This brochure, commissioned by the program's 14 food ambassadors for an international audience at Bocuse d'Or Europe 2008, presents a brief introduction to New Nordic Cuisine.