Sustainable Consumption is a focus theme in the Environmental Action Plan 2009-2012 of the Nordic Council of Ministers. As stressed in the Plan, the Nordic countries form a joint market with the same product range and similar patterns of consumption. Hence, the countries can together contribute to developing environmentally adapted production meth-ods and stimulating the interaction between environmentally conscious consumptionand an environment oriented product range. This report presents 22 different projects, realized recently in the Nordic countries, that have promoted sustainable life styles.