Within the framework of the joint Nordic project “In Search of the Experience Economy", an event study of a comparative nature has been carried out. The study consisted of a quantitative element and a qualitative element. The quantitative element involved interview studies among event visitors to 19 selected events. The aim of these studies included surveying event visitors with regard to a number of background variables such as age, gender and place of residence. The studies also answered questions such as the length of stay of touris ts, their consumption pattern, activities at the destination, etc. In total, almost 9,200 interviews were assembled during the period May to November 2005.