The main objective of this project is to contribute to our knowledge about user-driven innovation and to suggest how knowledge on user-driven innovation may be included in innovation efforts and systems both for the sports equipment industry and for other industries. The study is primarily based on case studies of how firms within the Nordic sports equipment and outdoor industry involve users in their innovation efforts. Our studies concentrate on firms producing equipment for winter sport and outdoor recreation. The study builds upon a large number of interviews with firms and key persons as well as extensive analysis of available written material and research literature.