ACCLAIM - Consumer acceptance and trust: Recommendation for using health related claims in marketing

Lähteenmäki, Liisa; Lampila, Piritta

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ACCLAIM - Consumer acceptance and trust: Recommendation for using health related claims in marketing

Lähteenmäki, Liisa

Lampila, Piritta

Responsible organisation

Nordic Council of Ministers, Nordic Innovation

2010 (English)Book (Other (popular science, discussion, etc.))

Abstract [en]

The objective of this project was to develop a shared Nordic view among stakeholders on how health claims should be used in marketing with the emphasis on consumer understanding and how the new EU-legislation (Regulation (1924/2006) on health claims will be interpreted.

Place, publisher, year, edition, pages

Copenhagen: Nordic Council of Ministers , 2010. , p. 44

Keywords [en]

Health claim, consumer, acceptability, food choice, attitudes, consumer understanding, functional foods

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URN: urn:nbn:se:norden:org:diva-2790OAI: oai:DiVA.org:norden-2790DiVA, id: diva2:707160

Available from: 2014-03-24 Created: 2014-03-24

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