Wild berries are a characteristic part of the Northern nature. Wild berries are also a rich and valuable resource that has not yet been exploited in a satisfactory level. Approximately 90–95 per cent of the whole wild berry crop yield is left unpicked in the Nordic forests every year. The challenges of the wild berry utilization are similar in Nordic countries - the logistics of berry picking including traceability, fragmented sector structure and the high share of unprocessed raw material in export.