Within international development, strengthening the voice of citizens living inpoverty is recognised as vital to reducing inequity. In support of such endeavors, participatory video (PV) is an increasingly utilised communicative method that can stimulate community engagement and amplify the voice of groups often excluded from decision-making spaces. However, implementing PV processes specifically within an international development context is an immensely complex proposal. Practitioners must take into consideration the different ways institutions may understand the use of participatory video for raising citizen voice; and how therefore the practice may be influenced, co-opted or even devalued by these institutional assumptions. To this end, this article interrogates how global PV practitioners express tension in their work. Analysis of their descriptions suggests six influential views on PV practice with the potential to diminish the value of voice from the margins.