The economic collapse of 2008 was devastating for traditional media companies inIceland. The total turnover of the largest media companies almost halved between theyears 2007 and 2009, and the forced downsizing led to fewer news items from fewerjournalists. The traditional media in Iceland will have a difficult time regaining a soundeconomic foundation and regaining trust. Both the growth of the Internet and the lingeringdistrust still hamper the recovery for traditional media in Iceland.