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Could Freemium Models Work for Legacy Newspapers?
Responsible organisation
2016 (English)In: Nordicom Information, ISSN 0349-5949, Vol. 38, no 1, p. 83-87Article in journal (Other academic) Published
Abstract [en]

The newspaper industry has long been looking for sustainable business models for their digital editions. One of their popular choices is the freemium business model based on free and premium content with a paywall. However, freemium has not yet lived up to the expectation of the industry and has not secured the revenues that industry players hoped for. This article discusses a number of the main principles of the freemium strategy and tactics, and highlights the critical points for legacy newspaper organisations.

Place, publisher, year, edition, pages
Göteborg: Nordicom, Göteborgs universitet , 2016. Vol. 38, no 1, p. 83-87
Keywords [en]
newspaper industry
National Category
Social Sciences Media and Communications
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-4443Libris ID: 16810176OAI: oai:DiVA.org:norden-4443DiVA, id: diva2:937457
Available from: 2016-06-15 Created: 2016-06-15 Last updated: 2021-03-15Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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