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Nogle medier vil overleve ad blockerne
Responsible organisation
2016 (Danish)In: Nordicom Information, ISSN 0349-5949, Vol. 38, no 1, p. 56-59Article in journal (Other academic) Published
Abstract [da]

Det er en alvorlig trussel mod nordiske netmedier, at op mod hver fjerde bruger filtrerer annoncerne væk og dermed underminerer mediernes økonomi. Allerede nu eksperimenterer mange medier med forskellige initiativer for at få brugerne til at betale eller se annoncerne. For at kompensere for de tabte annonceindtægter, vil mange medier introducere native annoncering. Og takket være ad blockerne vokser en ny annoncefri publicisme frem, hvor brugerne, og deres ønsker og behov, kommer i centrum, som aldrig tidligere. De medier, der ikke formår at omstille sig til de nye forhold, får svært ved at overleve.

Place, publisher, year, edition, pages
Göteborg: Nordicom, Göteborgs universitet , 2016. Vol. 38, no 1, p. 56-59
Keywords [da]
nordiske netmedier, mediernes økonomi
National Category
Social Sciences Media and Communications
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-4452Libris ID: 16810176OAI: oai:DiVA.org:norden-4452DiVA, id: diva2:938753
Available from: 2016-06-17 Created: 2016-06-17 Last updated: 2021-03-15Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf