In 2005 UNESCO asked the International Clearinghouse on Children, Youth and Media to prepare a publication on ‘Efforts and Innovative Approaches to Reduce Violence in Electronic and Digital Media’. This volume presents the results of the work the Clearinghouse has done in response to that request. Violence is no longer an adequate heading; today, terms like “harmful media content” or “harm and offence in media content” are more in keeping with the situation. It is this broader term that forms our point of departure in this work. In the book, a good number of scholars and other experts, with an eye to the future, present conclusions that can be drawn from the research to date on offensive and potentially harmful media content and the protection of minors. They do so from a variety of perspectives and with most valuable reflections. The Clearinghouse also presents different kinds of efforts at raising media and information literacy through examples of activities, projects and resources from many different parts of the world.